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Consumer Behaviour
Applications in Marketing
East & Robert | Engels | 376 pagina's
65,00
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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Specificaties
Betrokkenen
- Auteur(s)East, Robert, Singh, Jaywant, Wright, Malcolm, Vanhuele, Marc
- UitgeverijSAGE
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